| At Their Peak Why some choose to work in their bathrobes One cause for the rise in home-businesses might be the upsurge of online shopping. Everything from books to cars to groceries, millions are choosing to click and buy rather than deal with traffic, long lines, and aggressive sales personnel. In 1998, total revenues from Internet commerce exceeded 39 billion dollars. One year later, it grew 300% to 114 billion dollars. By 2004, Internet revenues are estimated to exceed 1.5 trillion dollars. This is one of the greatest economic events in the history of business and people around the world are taking advantage of this growing Internet market. For some, Internet marketing and a home-business are the answers for not only solving financial problems but to bring back the family. Parents today spend 40% less time with their children than parents of the previous generation. Many of today's parents hold multiple jobs. Others travel weekly, taking them away from their families*. Concerned parents are taking advantage of home-business opportunities and leaving their stressful, time-consuming, and unrewarding jobs so they can spend more time with their families. Furthermore, a home-business has proved to be an incredible tax shelter. Family rooms and spare bedrooms are being transformed into offices, thereby creating viable tax deductions. Freedom, however, might be the number one reason people are turning to home-businesses. Having the freedom to work with whomever you want, whenever, and for however long, are viewed as the ultimate success for some. To be your own boss, to take vacations when you want and not when some overbearing boss tells you, are the appealing benefits of working at home. Home-business owners covet these freedoms and couldn't imagine relinquishing them. "If anything else," says one Berkeley, California home-business owner, "I love working in my pajamas." *From USA Today, July 1998. |
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